SUCCESS STRATEGIES IN ISLAMIC MARKETING MIX

نویسندگان
چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

islamic values in marketing mix decisions

business and its main functions such as marketing has value regulations in islamic economy. the main purpose of this paper is the indicatation of islamic values in marketing mix decisions. to achieve this purpose , the islamic values in marketing mix decisions include product, price, promotion and place decisions emanated from quran and documented practices of the holy prophet (peace be upon hi...

متن کامل

Planning Marketing-Mix Strategies in the Presence of Interaction Effects

C spend millions of dollars on advertising to boost a brand’s image and simultaneously spend millions of dollars on promotion that many believe calls attention to price and erodes brand equity. We believe this paradoxical situation exists because both advertising and promotion are necessary to compete effectively in dynamic markets. Consequently, brand managers need to account for interactions ...

متن کامل

Marketing Mix and Promotional Strategies of Mutual Funds ’

Mutual funds provide various facilities that make saving and investing simple, accessible, and affordable, by using professional management, diversification, variety of products, liquidity, affordability, convenience, and ease of record keeping. Moreover, strict government regulation and full disclosure of information makes the investments more secure in India. In Mutual fund market the key are...

متن کامل

Modeling Marketing Mix

The marketing mix refers to variables that a marketing manager can control to influence a brand’s sales or market share. Traditionally, these variables are summarized as the four Ps of marketing: product, price, promotion, and place (i.e., distribution; McCarthy, 1996). Product refers to aspects such as the firm’s portfolio of products, the newness of those products, their differentiation from ...

متن کامل

The Marketing Mix Matrix

In 2005, Chekitan Dev and Don Schultz introduced the customer focused marketing mix (SIVA) in Marketing Management. SIVA was presented as an alternative approach to McCarthy’s classic business orientated marketing mix popularly known as the 4Ps. SIVA and 4Ps are presented here as a complementary mechanisms to shape marketing practice through considering the needs of the customer within the cons...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: International Journal of Business and Society

سال: 2017

ISSN: 1511-6670

DOI: 10.33736/ijbs.581.2015